There is no industry better positioned to capitalize on the benefits of digital-first processes than the travel and hospitality industry. Travel and hospitality in 2020 has capitalized on any number of digital innovations to make its products more appealing to consumers and business partners alike. But due to the outbreak of Covid-19, the need for smart digital transformation strategies is no longer just a nice to have feature. Instead it is becoming essential.

The integration of digital tools and systems into a company’s business cultures and processes, often referred to as “digital transformation” is a process that has any number of benefits. At a time when many consumers are not traveling, companies face difficult decisions about staffing and remote work, and new competitive challenges loom, digital transformation offers an increasingly attractive proposition. It can make these organizations more resilient in the face of unexpected business challenges, help them be more nimble in responding to shifts in demand, provide new insights into company operations and consumers, and even allow them to run more efficiently and save money in the process.

In setting up iSmartAfrica platform to serve these needs is the competitive advantage we have in the industry